First song of Ek Tha Tiger to be shown to ushers

[DTF Editor]

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<span class="normal"> Keeping in mind Salman Khan's huge popularity among the masses, Yash Raj Films (YRF) - the makers of <i>Ek Tha Tiger</i> along with director Kabir

Khan have come up with a unique promotional strategy.<br><br>

The strategy involves premiering the first song of <i>Ek Tha Tiger</i> on the 12th of July for all the ushers of cinema-halls at Mumbai's popular Gaiety theatre. Even in this day and

age of multiplexes, it's the single screen crowd that helps in making a film a blockbuster and keeping this in mind, it was decided to gauge the response first at a single screen theatre.

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Moreover, since a lot of people even speak to the ushers asking about how good or bad a film is, the marketing team at YRF thought it best to first show the song to ushers of various

cinema-halls. Confirming this director Kabir Khan tweeted, "Looking forward to the launch of the 1st song from #EkThaTiger on the 12th at Gaiety in Bandra... Will be fun... &

madness :-)"

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<b><u>Watch Promo: Ek Tha Tiger </u></b><br><br>

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