Concept & Story:
Kumkum-Ek pyaara sa bandhan is a story of Wadhwa family. The Wadhwa family is of high social esteem and the Wadhwa Group of Industries has a niche for itself. It is the story of characters who find themselves involved and entangled in relationships which destiny has in store for them.

Kumkum is the story of the Wadhwa family seen through the eyes of its protagonist, the favourite bahu of the family, Kumkum(Juhi Parmar).

The couple Harsh and Raajeshwari, in late 60s/early 70s has three children. The eldest son is Brijbhushan, a widower, who has never got along with his father Harsh. The two believe in completely different value systems. Hence the conflict between the two. He has a son, Rahul who in turn has a conflict with his father as he agrees with the values his grand parents believe in and doesn't see eye to eye with his errant father.

The other son Kulbhushan and his wife Veena are gentle, stable and make the perfect couple. As Harsh leads a retired life and never leaves home, it is Kul who handles the family business according to the principals and values of his father. In this, he is assisted by Jatin(Anuj Saxena) his eldest son, who has the dynamism of youth and the values of Harsh Wadhwa.
Kumkum takes a 20 year leap. Sumit(Hussain) and kumkum(Juhi Parmar) have three children namely Dhruv, Sharman(Amit Khanna) and ashika(Niyati Joshi). Dhruv and Siya are childhood friends. Dhruv married Antara. But their relationship tarnished because of Antara’s ill actions towards the family. The show currently sees Antara coming back to stop Dhruv and Siya’s wedding. Kumkum defends Antara saying she has changed for good. Sumit is dead against Antara coming back home. Sharman and Neeti are happily married. But all is not well between Neeti and Siya. Neeti dislikes all the family’s attention to Siya.