Zee TV’s Punar Vivah has got off to a sluggish start and is rating around 2.3 TVR after a month of its launch. The channel definitely has big expectations from this Gurmeet Choudhary and Kratika Sengar starrer show on re-marriage. They even had an aggressive PR
campaign around its launch time which included a symposium on the issue of re-marriage. However, show’s producer Sumeet Mittal of Shashi-Sumeet Mittal Productions Pvt Ltd does not seem perturbed by these initial lower numbers, “The real strength of Punar Vivah i.e. the interpersonal relationship between the couple, will only start now once the remarriage takes place. The first month was used up to show the build up to the marriage (with all its resultant issues) and establish all the various characters. We are very confident that the numbers will now rise once the wedding is shown. Such a similar late spike had also taken place with our other hit Star Plus show Diya Aur Baati Hum as well”, reminds Sumeet.
Sumeet also shares that he is not at all surprised with the initial audience response of not liking Gurmeet’s characterization in the show. “This was only expected as his Geet (Star One) lover boy image was very popular, hence it will take some time for the same to be erased from public conscious, which is now slowly beginning to happen.”
Furthermore, the writer-turned-producer says that he will not resort to what he calls “gimmicks” to hike ratings, referring to the consummation scene in Balaji’s Bade Achhe Lagte Hain (Sony Entertainment Television).
And of course, the production house is on a high as it has launched another show (their fifth for different channels), Kairi on Colors. “We believe in making simple stories for family audiences,” he concludes.
Sumeet, we wish you a TRP filled year ahead!!!