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There are a few very rampant frauds being perpetuated on the Internet right now. Avoid being duped and ensure that you stay updated on the latest dangers on the net. Here is a list of the most popular frauds at this time
1) Your paypal or bank account needs to be updated fraud. You get an email saying that your paypal or bank account or credit card account needs to be updated online. A link on the email needs to be clicked or else your account will be suspended and cause you immense hardships. DO NOT do anything of the sort, the link in the email sends you to the webpage that the writer of the email wants you to go to. This page is a fake, though it appears like the genuine web page that you are used to seeing. Your username, password and other details are collected and misused by the writer of the email. (2) The Nigerian million dollar fraud. In this email a person claims to be a Nigerian with super political connections or a person having access to millions of dollars left over and forgotten by a foreigner in Nigeria. He needs another foreigner to take this money out of Nigeria. All he needs is your bank account and other confidential details and he will pour 30% of the booty into your account. All you end up doing is paying a few thousand dollars for various 'legal formalities' to be gone through. Once he receives your money he promptly disappears and goes back to writing emails to more people like you. You will never see those million dollars as we has never seen them too. (3) The big order to be shipped to Nigeria or Indonesia. The writer is in a big hurry to buy a lot of merchandise from your website. He may be in Nigeria or Indonesia or any other part of the globe, but the shipment is needed to Nigeria or Indonesia. He rarely orders less than a few thousand dollars. He wonders whether you accept credit cards or, would like you to ship and provide him the FEDEX tracking number before he makes payment. He either never pays or uses a fake or stolen credit card. You will get a charge back from a bank a few months down the line.These are a few of the dangers online. It would be an over exaggeration to say that we need to stop transacting or browsing the net. A few precautions would make your ventures on the Internet more safe. You can read the complete report on this topic at:
http://www.kaisilver.com/online-secu...vacy-01.htmThe more aware we are of the dangers, the less likely we are to fall prey to them. Your friends and aquantainces would be grateful if you forwarded this link to them.Rarely do online sellers reveal these dangers, as they fear that it would dampen online buyer morale and reduce sales.Thanks and God Bless.Ms.NokFrom
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To quickly get through the pile of resumes, the first thing I would do is weed out anyone who sent more than I had requested. The point of this little story more is not always better.BUT, you may lament, I want to show the client what I can do for them." You can do this very effectively via a simple one-page introductory letter. SECTION I: About you. In this paragraph, you simply want to state your name and give a very brief background summary and niche specialty. Eg:I am Yuwanda Black, the publisher of InkwellEditorial.com. A freelance copywriter for over 13 years, I specialize in increasing the referral rates of real estate agents, mortgage brokers and insurance agents via newsletters, brochures, e-books, etc.Whatever your written marketing needs, I can deliver measurable results. Samples of my writing/portfolio can be found at mywebsite.com (you do have a website, right?).SECTION II: You know them. Illustrate to the client that you are familiar with his product, service, specialty, etc. and how you can improve it, supplement it, overhaul it, etc. for better results. Eg:I noticed from your website (brochure, postcard, sales letter, etc.) that you have been in business for 5 years and service the xxx market. I can help you increase your sales by at least 15% over a years time (maybe more). How?Studies (cite a source) have shown that consistent contact is the number one way to get clients to call YOU and not your competitor. According to xxx (here you would input a reliable marketing stat), in your industry, only X percent of mortgage brokers do this.Imagine how many more clients you can add to your business by becoming the go-to expert in your sector? I can position you for this bringing in referrals for years to come!SECTION III: The wrap up. Here, repeat their number one benefit of using you, eg, to increase their bottom line. Eg:My job is to increase your bottom line. As a results-oriented professional copywriter, I know how to move prospects into your (not your competitors) paying customers when theyre ready to buy.SECTION IV: The call to action. Ask them to do something now! Call today for your no-obligation consultation. I can be reached at:PH: 000-111-1234CELL: 111-222-3333FAX: 222-333-4444Email:
info@inkwelleditorial.comURL: InkwellEditorial.comSECTION V: The P.S. (EVERY sales letter should have a P.S.). In this section, you can give a way a freebie (e-books are great for this) and/or reiterate a major benefit (eg, increase your bottom line by 15%).Feel free to use a P.S. and a P.P.S.P.S.: With your free consultation, you receive a free e-booklet, For Real Estate Professionals: 10 Ways to Turn Referrals Into Paying Customers." This e-book is free, even if you dont use my services.5 Copywriting Tips for Your One-Page Lettera) Use lots of white space and bold headings. Eg, between each section, create a bold heading that clues the reader in to what theyre about to read. Most people skim copy especially from unfamiliar sources this makes it much more likely to get read.b) Write from a whats in it for the client" point of view instead of a whats in it for me" point of view. At every turn, reiterate how you can help them make more money, save more time, reach more prospects, etc. In business, most people either want to make more money or increase their referral ratio these are safe objectives to state that you can help them with.c) Make a connection: Eg, I read on your website; I heard in your seminar; I see from your brochure everyone likes to feel that you have at least taken the time to know their business.d) Give stats: This lends credibility to your sales pitch." Its not just you saying x, a noted source can back up your contention.e) Use a call to action: If you dont ask them to do something, they may do nothing. So, use phrases like call today, log on to our website, subscribe to our newsletter, register for your free gift.I guarantee you, if you follow the format outlined above, your direct mail and/or e-mail conversion rate will be higher, garnering you clients for years to come.May be reprinted with the following, in full:
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