About REal

[brij92]

About REAL

REAL is the recently announced smart, and distinctive Hindi entertainment TV channel tailor-made for
‘Neo – Indians’. REAL promises a distinctive content blend of non-fiction and fiction, with a fresh story telling approach. The channel offers interactive entertainment experience that is positive fun and joyful. Real Global Broadcasting Pvt. Ltd. is a 50:50 joint venture between Alva Brothers Entertainment and Turner International.


REAL Launch

Nikhil Alva
Chairman, Alva Brothers Entertainment

"Our long, insightful experience and success in developing content for the Indian Viewer provides us an ideal springboard to embark on this venture. Along with Turner, which brings to REAL, global best practices in broadcast businesses; we are building a platform for distinctive brands and contemporary content. Together we hope to provide a distinct GEC channel which will be dramatically differentiated, yet relevant and aspiring to Indian viewers"

Steve Marcopoto
President, Turner Broadcasting System Asia Pacific, Inc

"Turner International is very excited about REAL and Turner’s entry in the Hindi GEC genre. Given the market’s strong growth, extremely young population, penchant for media consumption and improving distribution delivery systems, India is one of our biggest growth opportunities. Having established many successful Turner brands and ventures in the last 18 years, including our production partnership with Miditech, we’re now excited to take our next step with Alva Brothers Entertainment with the launch of REAL."

Niret Alva
Co-Promoter and Director, Alva Brothers Entertainment

"REAL's differentiation is based on its approach to the manner in which it draws on 'REAL People' and ‘REAL Stories’ to create 'REAL Entertainment' ".

nshuman Misra
Managing Director, Turner International India Pvt. Ltd

"Turner International has a history of making smart, successful collaborations that enhance the viewing experience of our discerning Indian audiences and is confident that REAL will deliver quality programming to Indian audiences. Turner’s proven understanding and experience in television broadcasting in India will add value to the partnership."

Sunil Lulla
Director, Real Global Broadcasting

"REAL's focus with the ‘Neo-Indians’ enables it to offer fresh choice to Indian viewers, with programming which is a dynamic blend of reality and fiction. It’s clean, vibrant packaging, and uncluttered presentation is a reflection of its international quality. REAL’s circular green logo depicts friendliness and approachability. It's the beginning of a new year and it will begin with India’s biggest reality show ever, only on REAL."


REAL People

Management Team

Mr. Sunil Lulla
Director
Sunil Lulla is the Director of Real Global Broadcasting Pvt. Ltd, (RGBPL). An accomplished professional in the media industry with over 25 years of experience Sunil has been associated with many significant businesses and brands such as MTV, Sony Entertainment Television, Diageo, TIMES NOW and J Walter Thompson. He has exposure of multiple geographies, business role and leadership challenge.

Ms. Sharada Sunder
President
Sharada has been actively involved with the business of entertainment for 2 decades. As the President of REAL, she is responsible for the day-to-day operations in the areas of Ad Sales, Content, Marketing and On Air Promotions. Prior to joining Real Global Broadcasting, Sharada served as the Senior Vice President at Zee Entertainment Enterprises Ltd., where she was in charge of Commercial & Projects and was also closely involved in all significant decisions related to programming & brand. Prior to which Sharada worked in various strategic and financial functions with Bennett & Coleman.

Ms. Gitanjali Murari
Head - Content
As the Head of Content, Gitanjali oversees the content strategy, content development and the production for ‘REAL’. She has 17 years of experience in television programming and production with Fremantle and Zee. Most recently, Gitanjali, served as the Vice President Programming at Sony PIX.

Mr. Vidyuth Bhandary
Head - Marketing
As the Marketing Head, Vidyuth is responsible for driving the brand and communication efforts via Marketing, On Air Promotions and Digital for REAL. Vidyuth has spent over 12 years in the media and entertainment business where he worked with leading companies like Saatchi & Saatchi, Lowe, Star India Pvt. Ltd, Big FM and NDTV Lumiere.

Ms. Anuradha Kini
Head - Ad Sales
Anuradha brings with her over two decades of experience in Ad Sales revenue. She oversees the Ad Sales function at REAL. An accomplished professional, Anuradha has previously worked with leading media houses like BIG FM, Zee Entertainment Enterprises Ltd., Star India Pvt. Ltd, Ogaan Publications Pvt. Ltd and The Bennett and Coleman Group.

Mr. Puruskar Gupta
Head of Finance and Admin
Puruskar is responsible for the Finance Operations at REAL. A qualified Chartered Accountant, he has over twelve years experience in finance and accounting, across media and content production with Endemol India, Future Media, Turner International and Miditech Pvt Ltd.

Ms. Abhilasha Shekhawat
Senior Manager - Human Resources
A post graduate in Human Resources, Abhilasha drives talent energy at REAL. She brings depth of experiences in HR practices in Media, from over 5 years in Bennett & Coleman.